who am i?
who am i?
My name is Eleanor, and I am the product of two worlds, with degrees in both business marketing and design. Amidst these two worlds, I fell in love with designing compelling user experiences—those magical moments that live between human behaviour and design. I believe that each and every experience we encounter affords opportunity, an opportunity to maximize utility, satisfaction, pleasure and happiness, whether it's a product, service or system. When I consider how many experiences have yet to be designed, I can’t help but get excited about the sea of opportunity that’s just waiting to be explored.
How design thinkers are changing the world
Design is the art of making conscious decisions about an experience, from customizing how we think, behave, and interact with each other and our environments. To make effective and conscious decisions about anything we create, we must understand who the experience is for. This is the human-centred design practice, where effective design lives within the golden nuggets extracted from human experience.
As our environments continue to change, so will our behaviour. The more we understand the drivers of our behaviour, the more power we have to create meaningful relationships with the solutions we design. This allows us to enhance moments of pleasure, and ease moments of pain. The result? Addictive experiences full of magical moments that add value to every touch point, replacing conventions of the past with conceptual and technical experimentation.
Survey Analytics
Platform Tools
Survey Analytics
Platform Tools
Survey creation and reporting
research, product brief, iA, design, user testing
THE OBJECTIVE: To design a new survey analytics tool in updated platform framework so that it reflects client pain points and unmet needs of the current platform.
THE INSIGHT: Through client feedback, we discovered that survey reporting was causing us to lose significant business to competing brands. Our current version of the feature at the time offered survey reporting, but clients were not using it as it wasn’t meeting their needs. If clients aren't able to get valuable feedback from their event attendees that aligns with stakeholder objectives for the event, it becomes more challenging to validate the value of the event, as well as the event app.
THE SOLUTION: Updated survey creation and analytics design to fit into the new platform framework. View project for more details about the process and the solution.
Customer Journey
Event Planner Lifecycle Education
Customer Journey
Event Planner Lifecycle Education
Event planner lifecycle education
USER RESEARCH, COLLABORATIVE STAKEHOLDER WORKSHOPS, AFFINITY MAPPING
THE OBJECTIVE: To understand our users journey through the event planning process, and educate the company so that we can inform future projects. We also wanted to understand how we could improve our internal processes for knowledge sharing, and expose areas for innovation.
THE INSIGHT: As much as different parts of the company worked with clients on a daily basis, we didn't have a collective view of who the client was as a whole, their struggles, and needs along their journey to planning an event. Without this understanding, it was very difficult for the client to have empathy for their users, making it difficult to see opportunities for innovation.
THE OUTCOME: This project set the stage for ongoing educational and brainstorming workshops, and supported the development of several product features such as our onboarding and analytics tools. It also contributed to an overall refocused company vision on human-centred design practice.
AFK
A social app
AFK
A social app
THE AFK PROJECT
UX research, ideation, BRANDING, APP DESIGN
THE OBJECTIVE: To bridge the experience between humans and technology, and re-ignite the value of human-to-human interaction.
THE INSIGHT: Our social landscape has drastically changed in recent years with the advent of smart phones, social apps, and ubiquitous Internet access. With the availability of constant connectivity, people are now developing F.O.M.O, or fear of missing out, which is changing the norm for socially acceptable behaviour.
THE SOLUTION: AFK is a gamified social app providing a system of control, recognition and reinforcement of positive social behaviour while still embracing social media. More than an app, the AFK campaign hopes to redefine what it means to be social, while reconditioning behaviour.
MRC
Cloud based DIY web app
MRC
Cloud based DIY web app
Market research cloud (MRC)
product development, branding, Ux/ui design
THE OBJECTIVE: To streamline the survey creation workflow, and provide tools to create a more engaging experience for participants.
THE INSIGHT: Creating a survey is tedious and can get complicated with logic and routing, and even after a survey is complete, understanding the results and highlighting key insights is another challenge. Not only are survey creation and reporting a gruelling task for a business, but also for the end-user who has to complete a tedious, text-heavy survey. This results in higher drop-off rates and skewed results.
THE SOLUTION: The Market Research Cloud (MRC) is a DIY market research web tool that improves the survey creation process by making it simple, intuitive, and engaging. This web app allows users to select panel audiences, create a visual and interactive survey, keep track of real-time results and create an infographic report from the data.
Cultural
Binaries
Qualitative Survey Design
Cultural
Binaries
Qualitative Survey Design
Cultural Binaries –choose your own adventure
product development, Ux/ui design, ILLUSTRATION
THE OBJECTIVE: To increase the response rate of cultural binaries.
THE INSIGHT: Traditional cultural binaries are purposefully descriptive and text heavy as the goal is to extract qualitative insights. Drop off rates and skewed responses (based on users simply clicking to get to the end of the survey) are a major challenge for many market researchers.
THE SOLUTION: This is a survey tool comprised of illustrative scenarios featuring different options for the user to select from. The goal was to gamify the UX of the scenarios to increase engagement and motivation to complete all scenarios.
So Young
M-commerce Design
So Young
M-commerce Design
So Young Mobile
Ux/ui design
THE OBJECTIVE: To expand market via online sales.
THE INSIGHT: SoYoung is a company that sells essentials for young modern families internationally. A great portion of their profits come from online sales however in 2013, they did not have a mobile-optimized, online store.
THE SOLUTION: A mobile website specifically geared toward m-commerce, based on the branding from their existing website.
La Vie En Rose
A tragic story about an egg named Runny
La Vie En Rose
A tragic story about an egg named Runny
La Vie en rose Animation
story board, illustration, animation
THE OBJECTIVE: Tell a compelling short story using visuals and sound.
THE INSIGHT: Eggs have feelings too.
THE SOLUTION: A short animation that presents the journey of an egg named Runny as he attempts to escape his inevitable fate.
Refridgeraid
Food management concept
Refridgeraid
Food management concept
REFRIDGERAID
PRODUCT CONCEPT DEVELOPMENT, UX/UI DESIGN
THE OBJECTIVE: Envision a solution for a real-world problem.
THE INSIGHT: Food spoilage and waste due to inefficient management of food and coordination between members within a household, and incorrect portioning when meal planning.
THE SOLUTION: Refridgeraid is an innovative built-in smart screen interface for your fridge that also can be accessed through your smartphone. This device would have the following functionalities:
Track food inventory through fridge interface or iPhone
Send notifications to smartphone based on previous buying patterns (technology that learns) and food that is about to expire (based on date added to the fridge, general shelf life, and previous buying patterns)
- Barcode scanning inventory tracking system
- Contains nutritional information
- Includes built in recipe database
- Searchable for specific recipes and will tell you what you currently don’t have in stock
- Makes recommendations based on current inventory
This design is not only a step forward in food inventory management, but also provides other benefits such as:
- Assistance in grocery shopping by ensuring there is no duplication of items already purchased and that nothing is missed
- Saving time by allowing users plan meals ahead of time
- Is educational through providing nutritional data about their food and exposing users to new recipes while taking live inventory into account
- Easy to track inventory with barcode reading integration
