Professional Experience
Highspot | Senior Manager Design
AUG 2022 - PRESENT
Establish global vision of the Training & Coaching product suite, bringing core products such as Practice coaching and Event Based Learning from 0-1. Building and managing a team of 5 designers across 3 crews. Leading design direction resulting in the successful launch of several key products, including Learning Paths, Course gating, Rubrics, and Multiple Submission Reviewers. Leading cultural shift on the team to being more collaborative, exploratory and insights driven, embedding design thinking into the core of the product design function.
Bonsai
Director Of Product Design
Leading product direction based on trends and opportunities in the market. Promoting design thought leadership and design culture as integral processes to the product organization. Envisioning and planning strategy for the future state of the product ecosystem, driven by user insights. B2B2C model, ensuring diverse needs of all users are effectively prioritized with company direction. Managing design resources across all product teams to ensure product needs are reliably met.
Product Design Lead
Built the product design team and operations for UX and design, from hiring, management, and career development, to establishing sustainable and scalable processes. Building the UX roadmap with key stakeholders based on quarterly KPIs. Lead initial stages of new projects, from discovery to rapid prototyping of POCs (user interviews, requirement gathering UX, business and development, service blueprints, initial mocks). POCs include our publisher-facing e-commerce widget builder and Complex’s shoppable storefront.
Founding Product Designer
Lead the end-to-end product design for the mobile streetwear app for POC in early stages. Built and executed on UX strategy, research, testing and design. Lead new business projects from initial concept, including requirements collection, user journeys and information architecture. Created and executed research methods ranging from user interviews, AB tests, and diary studies.
Bitmaker General Assembly | UX & Product Design PT Course Instructor
Oct 2017 - Sep 2018
Coaching and mentorship for students who are looking to get into Product Design. Routine 1-on-1 critiques and feedback sessions on weekly assignments.
FLIPP | Senior UX Designer
Nov 2017 - May 2018
Lead the UX on initial stages of the Digital Storefronts tooling, an internal tool that allows the production team to take a print flyer and turn it into a natively digital storefront. This project impacted internal and external functions within the organization. The role involved creating a roadmap, research, requirements gathering, interviews with internal and external stakeholders, and building UX assets to supplement discovery sessions.
Eventmobi
UX Strategist
APR 2017 - OCT 2017
Owner of UX strategy, and advancing the UX practice at EventMobi. Responsible for collecting, assimilating and effectively presenting customer data to guide design & product decisions. Working closely with Product managers and product designers, ensure that the appropriate process is followed. Helping define areas of largest and most pressing UX issues and plan accordingly with Business, Product & Technology roadmap.
product Designer
SEPT 2015 - MAR 2017
Work closely with the Product Manager and engineers to research and design features for the Engagement and Event App product teams. Duties include on-site research, development of use case scenarios and user flows, product brief creation, wireframing and prototyping, usability testing, and managing implementation. Product feature designs include the Event App Activity Feed, Survey Analytics, Group Discussion and other engagement features.
SociaLabra | UX Design Lead
OCT 2014 - Sept 2015
Lead UX of the product development team for MRC (Market Research Cloud) platform, involved with all stages of the process from pre-planning to QA. Duties include research, development of use case scenarios and user flows, exploration through wireframing and prototyping, designing style guides and high fidelity mockups, and finally usability testing. Contribute to creative vision and strategy for business development. Clients include Schulich, Sunwing, RTO9, and Fresh Squeezed Ideas.
Jar Creative | Design Intern
JUN - AUG 2013
Worked with the creative director in developing web and app solutions. Duties included market research, dataflows, wireframing and UI design for clients such as SoYoung (m-commerce) and Wall2Wall. Presented in weekly strategy discussions exploring UX.
Sweet Caesar (Digital Solutions) | Interactive Designer
APR - AUG 2012
Collaborated with management in branding of digital products from logo conception, to execution on branded products. Worked with developers via wireframing, dataflow and UI design to build various mobile/web apps such as the Ernst & Young Conference App.
Play Dynamics | Graphic Artist
MAY - AUG 2011
Designed digital products for the Carddit iPhone app. Led a small team in the development and execution of the app intro video using After Effects.
Canadian Tire | Marketing Coordinator Intern
APR - JUL 2007
Analyzed retail sales trends to ensure that product selection met consumer demand. Worked with a team to develop features of upcoming products, the creative strategy and concept.
Education
Bachelor of Business Administration (BBA)
University of Toronto, Marketing | 2008
Bachelor of Design (BDes)
OCAD, Graphic Design | 2014
Technical
Figma, Sketch, Usertesting.com, Miro, Adobe CC (Photoshop, Illustrator, InDesign, After Effects), Balsamiq, Whimsical, Invision, xMind, CSS, HTML